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How Users Scan a Facebook Graph Search Page and What This Means to Businesses

 

Did you know, people spend 138% more time looking at the text listing on the Facebook Graph Search results page than the image?

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This eye-tracking study will help local advertisers understand:

Which elements of the search results page hold the most interest 

How to maximize the chances of appearing in the results page

What to do to ensure your listing is viewed by as many people as possible
 

The introduction of Facebook Graph Search clearly has implications for businesses, particularly those with a local presence, or that are driven by recommendations.
 

Make sure your business or brand is not left behind, and get started optimizing your local Facebook pages for Graph Search.

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Latest insights into social user behaviour and the implications for local marketing strategy.

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