How Users Scan a Facebook Graph Search Page and What This Mean to Businesses

 

Latest insights into social user behaviour and the implications for local marketing strategy.

 

Did you know people spend 138% more time looking at the text listing on the Facebook Graph Search results page than the image?

 

 

This eye-tracking study will help local advertisers understand:

  • Which elements of the search results page hold the most interest
  • How to maximize the chances of appearing in the results page
  • What to do to ensure your listing is viewed by as many people as possible

 

The introduction of Facebook Graph Search clearly has implications for businesses, particularly those with a local presence, or that are driven by recommendations.

 

Make sure your business or brand is not left behind, and get started optimizing your local Facebook pages for Graph Search.

 

Download your free copy!

Download Your Copy Now!

By submitting this online form, you are entering into a written agreement with Mediative and you understand that you will be contractually bound by the Terms of Services Agreement.