How Users Scan a Facebook Graph Search Page and What This Mean to Businesses


Latest insights into social user behaviour and the implications for local marketing strategy.


Did you know people spend 138% more time looking at the text listing on the Facebook Graph Search results page than the image?



This eye-tracking study will help local advertisers understand:

  • Which elements of the search results page hold the most interest
  • How to maximize the chances of appearing in the results page
  • What to do to ensure your listing is viewed by as many people as possible


The introduction of Facebook Graph Search clearly has implications for businesses, particularly those with a local presence, or that are driven by recommendations.


Make sure your business or brand is not left behind, and get started optimizing your local Facebook pages for Graph Search.


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