During this on-demand webinar, Mediative's Jennifer Dunn, Senior Product Manager, Display Advertising, and Yuli Shumsky, Direct Response Product Manager, will help you to boost your Holiday Sales with a comprehensive 4-month digital media plan.
You will learn how to:
- Generate interest in your offering with your secondary audience – the gift receiver
- Create awareness of this interest with your primary audience – the gift buyer
- Lead your primary audience to purchase, all while optimizing your ad spend
Jennifer will show you how to strategize and structure your holiday display campaign, and Yuli will show you how to deliver your campaign at an optimized ad spend.