The BuyerSphere Project Pt. 5 - The Rise of the Digital Native


Learn how B2B buying behavior can affect your business.

This whitepaper discusses the foundations of the Digital Native/Digital Immigrant divide through the work of Marc Prensky and Dr. Gary Small as well as others. Enquiro (now Mediative) supports this theory by introducing research that suggests a very interesting difference in behavior between those under the age of 30 and those over 30.

 

You will also learn:

  • - What the differences are between Digital Native and Digital Immigrants.

  • - Why a Digital Native's brain develops differently from that of a Digital Immigrant.

  • - How your BuyerSphere map is affected by the shift from Digital Immigrant to Digital Native.
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