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Page RedirectionThe Evolution of Google's Search Results Pages & Effects on User Behaviour | Mediative

The Evolution of Google's Search Results Pages & Effects on User Behaviour

Google SERPs have greatly evolved over the last decade and, as a result, so have the ways in which searchers have been conditioned to behave.

 

User intent, relevant content, brand power, paid vs. organic results, an ever-changing algorithm... all are pieces of an increasingly complex puzzle. The goal of this research? To help you improve your odds of being seen - and clicked on - by the right audience.

 

We wanted to find out:
 

  • Where on the SERP do searchers look and click the most?
  • How important is the location of a listing to win views and clicks from searchers?
  • How does the complex SERP affect a strategy to be found and seen by potential customers?
  • How has click activity per listing position changed with the introduction of Google's new SERP elements? 

                    

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