Online User Behaviour Research - Digital Natives and Digital Immigrants

Digital Natives (usually 30 and under) are those of us who have grown up immersed in technology, Digital Immigrants have adopted technology at a later date, but were not developmentally immersed in it. Experientially, there are significant differences between the two groups in the ways we look at life, work and ourselves.

This paper is a review of current research:

- Does technological immersion change brain function?
- What types of social interactions and behaviors do Digital Natives exhibit?
- How do Digital Natives behave at school and work?
- What is Digital Overload?

The white paper is published by Enquiro with the help of Google, Business.com, Marketo, Demandbase and Covario

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