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Hyper Situational Mobile Targeting
The mobile user’s needs are in a constant state of flux depending largely on external factors of the physical world. Where they are and the time of day are two huge components contributing to their intent. To win in today’s space, it is imperative for advertisers to discover how to hone in on the customer’s intent and subsequently connect with the customer with hyper-relevant messaging, providing solutions in the form of products and services when, where, and how the customer wants them.
But how do advertisers make the most of this opportunity?
Download the whitepaper to discover:
- How to hone in on the customer’s intent and connect with the intent with hyper-relevant messaging.
- The importance of relevancy and solving the consumers’ problems when they are in different environments.