- digital media
- performance services
- knowledge and research
- Solutions by business
- about mediative
We explore how to build a portfolio of web assets that persuade both buyers and doers, easing the information transition between them. We also show how to identify user intent and provide clear paths to the content and functionality they're looking for.
This white paper includes never before seen eye tracking results on how to maximize the effectiveness of email follow up, as well as the typical order of scanning on a website page. We also discuss how to build long term value from customers by providing relevant and compelling opportunities to connect with you online.
The white paper is published by Enquiro (now Mediative) with the help of Google, Business.com, Marketo, Demandbase and Covario